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לפרסם בתשלום בגוגל ובפייסבוק – אם אתה יכול ורוצה, אל תוותר על פרסום בתשלום בגוגל ובפייסבוק.

אין שום מדריך שיכול לעשות זאת ביעילות, בעיקר בשל קצב השינויים הגבוה.

רצוי להוסיף עמודים חדשים מדי פעם, כל עוד יש לכם דברים מעניינים להוסיף. אל תוסיפו סתם עמודים חסרי תועלת, רק כדי שהאתר יישאר דינמי.

אם האתר עוסק בנעליים, למשל – את עמוד הבית אפשר לקדם בביטוי הכללי “נעליים” או “חנות נעליים” (עמוד הבית הוא בדרך כלל החזק ביותר מבין שאר העמודים באתר).

מחפשים נושא בגוגל ובודקים את האתרים שעולים בתוצאות הראשונות: על מה הם כותבים? איזה נושאים מוצגים שם?


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